Allison ThorntonBlog0 Comments

Although the idea of skirting around NYC with only our wallet, cellphone, and YSL lipstick in tow sounds romantic, let’s be honest, the modern working woman needs a handbag adaptable to her lifestyle. But with the average designer purse costing several hundred dollars, investing in a high-quality bag for work and a separate chic bag for nights out with friends can be a real burden on your bank account. Not to mention the typical designer bag can’t hold 15 pounds of tech accessories, makeup, gym clothes, and whatever else we may need throughout the day.

Enter Joanna Lau, founder of JEMMA, presenting her personally-designed handbags that will meet all your style and functionality needs. What do you get when you combine her and her sister Emma’s names? JEMMA! Thus, a brand was born.

founder handbag brand JEMMA, Joanna Lau
founder handbag brand JEMMA, Joanna Lau

Having worked in finance and investment banking before realizing her entrepreneurial interests, Joanna was constantly in search of a suitable work bag that was professional and polished but big enough to lug around her laptop, planner, papers, and various tech accessories. However, as handbags go, femininity tends to decrease as functionality increases.

Behold, the root of JEMMA’s foundation: design a sophisticated bag dedicated to the modern woman’s work-life balance. The brand currently sells two distinct handbags catering to two separate needs: the Emma, a structured leather “work” bag with a slightly vintage look, and the Jojo, an elegant and feminine yet practical “life” bag, reflective of the founder’s personal style. These carry-all purses are both sturdy and spacious with plenty of pockets for keeping phones, cards, and folders organized.

Emma leather work bag, briefcase, JEMMA, handbag, carry-all, Joanna Lau, burgundy, laptop case, laptop bag

The Emma Work Bag comes in Navy, Black + Vanilla, and Burgundy (above), perfect for pairing with skirt suits for a sleek, pulled-together look. Whether you’re rushing to an 8 AM meeting or relaxing for after-hours drinks with the girls, the Emma has a comfortable crossbody strap and ample space to hold all your essentials—including a 15-inch laptop. A special pocket on the back of the bag allows you to store your cell phone and metro card for the morning commute, hold business cards for easy-access during a networking event, or keep your ID readily-available when traveling.

The Jojo Life Bag, with its feminine silhouette and charming clasp, comes in three chic colors: Ballet, Black, and Taupe (at right). This bag is a beautiful companion for summer weddings and pairs especially well with bridesmaid dresses. (Stay tuned for our special wedding photo shoot that’ll have you saying yes to the dress…and the bag.)

Jojo life bag, taupe, vintage bag, sophisticated purse, shoulder strap, cross body strap, bridesmaid dress bag
Jojo life bag, black, vintage bag, sophisticated purse, shoulder strap, cross body strap, bridesmaid dress bag

Despite its smaller size, the Jojo is surprisingly roomy, and comes with a convenient crossbody strap for those mornings when you can’t seem to find a free hand.

So stop stressing about switching purses on the daily to serve different purposes, and check out the JEMMA work and life bags that’ll keep your belongings tastefully-tidy as you’re on-the-go. We know they won’t disappoint. XOXO, JEMMAGirl.

P.S. Don’t forget to join our Slack community to be the first to hear about STC-exclusive discounts!

Jojo life bag, ballet pink, leather, vintage bag, sophisticated purse, shoulder strap, cross body strap, bridesmaid dress bag


Exclusive discount

15% OFF

Join us on Slack to get STC discounts


Share this Post

Leave a Reply

Your email address will not be published. Required fields are marked *